Moving and Storage Business News

The News Review:

- … Space Storage Inc. Announces Free Month of Self Storage to…
- Aim at moving targets
- VMware impresses Wall Street in first quarter as public company

… Space Storage Inc. Announces Free Month of Self Storage to…
Market Wire (press release) – Oct 25, 2007
Announces Free Month of Self Storage to Assist California Fire Evacuees. Residentsneeding more information regarding the program should contact the ExtraSpace Storage facilities listed below.

Aim at moving targets
DM News – Oct 25, 2007
This is an important outlet for CTAM to increase member visibility among the moving population. The USPS grants advertising through a bidding process administered by Imagitas. Only one company per sector, such as cable, moving equipment, insurance or household appliances, is allowed to advertise in guides and kits for each bid cycle. Morrison was not aware of any company that buys direct mail postal lists to acquire new customers. Instead, cable provider members aim to reach new customers moving into their market through the Cable Movers Hotline, which will be advertised in the USPS NCOA movers’ guides and welcome kit. Launched in 2003, the Cable Movers Hotline lets consumers transfer cable services to a new address online or via telephone. The hotline can generate leads for cable associations across market…
Schlanger says the moving segment isn’t a salient one for loyalty programs or regular direct mailings because the average household moves only once every three years. Instead, Budget partners with affiliates, such as real estate companies. It recently partnered with Public Storage, a national network of self-storage facilities. As the storage company’s only third party provider of rental trucks, Budget can reach customers looking to move and store items. In addition to ads the NCOA collateral, the USPS aids mailers in reaching recently relocated consumers with its product NCOALink, which finds matches between names and former addresses. In addition, undeliverable-as-addressed mail is forwarded, based on the rate at which it was shipped and if a mover filed a request. “NCOALink has strict matching guidelines,” explains Audrey Conley, a USPS change-of-address program manager, based in Memphis.

VMware impresses Wall Street in first quarter as public company
San Francisco Chronicle – Oct 25, 2007
But VMware dominates the virtualization niche with 20,000 customers, $1. 13 billion in cash and 4,500 employees at the end of the third quarter — up from 3,000 workers in the first quarter. Data storage company EMC Corp. owns an 86 percent stake in VMware. In August, EMC spun off a 10 percent stake of the VMware division — the biggest technology stock offering since Google debuted three years earlier. According to Renaissance Capital’s IPOhome. com, the one-day gain in VMware’s stock after its IPO was the largest this year…
By comparison, Google saw an 18 percent increase its first day of trading, to produce a market value of $27 billion. “We believe customer appreciation for the quality and functionality of our products is driving our business,” VMware President and Chief Executive Diane Greene said Wednesday. “Companies large and small are moving to a VMware Infrastructure architecture for their data centers and, in many cases, for their desktops. Joseph Tucci, EMC’s chief executive officer, is VMware’s chairman. Greene, who founded VMware in 1998, has been running the business ever since. Because VMware went public recently, executives said in a conference call Wednesday they would not provide guidance for the current quarter. Analysts estimate that rising demand for virtualization software will generate nearly $1.